BA (HONOURS) IN BUSINESS MANAGEMENT

UNIVERSITY OF WOLVERHAMPTON PROGRAMMES

Top Ranked Business Management College

Wolverhampton Business School – BA (Honours) Business Management at Podar World College, Mumbai India

 

Educational Aims of the Course

This exciting and innovative general business programme is designed for students who want to embark on an in-depth study of Business and Management to develop analysis and evaluation skills that can be applied to real-world situations. Four pillars underpin this programme: Innovation and enterprise, sustainability, responsibility and digital. You will explore the functional areas of business, such as management, marketing, human resources, finance and operations, through the lens of these four main themes which run throughout the programme.
Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme in which you will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.

Independent and transferable personal development skills are vital in business and you will have the opportunity to develop them through interactive learning activities and self-reflection to enable you to develop the professional skills required in the workplace. You will acquire core business skills through case studies, activities and live projects, through interactions with entrepreneurs and business speakers, and through reflecting on your own practice.

The course aims to supply future managers and professionals to various business and management sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations. Potential graduate careers include personnel and human resource management, marketing and market research, business strategy and operations, small business management and start-up, business analytics, digital business and information management.

Employability in the Program

Enterprise and employability are at the heart of this practice-focused business management programme. You will engage in live projects, and problem-based learning, applying business concepts to a wide range of diverse work environments. Case studies drawn from a diverse and international range of businesses will aid understanding of the business context, while live projects will enable you to work first-hand with the challenges of a business. The ability to work on these live projects will also hone your team-working, networking and consultancy skills, while opportunities for virtual placements will enable you to get valuable first-hand experience.

Critical business skills are embedded in the programme from the beginning and you will engage in a number of activities aimed at developing the personal and professional skills required in modern organisations. The course culminates in a Professional Project in which you will bring together all the skills you have acquired throughout your studies to create a business artefact relevant to a modern business environment. This will not only enable you to consolidate your employability skills, but also to demonstrate them to potential employers.

 

Professional Accreditation BodyCMI (Chartered Management Institute)

 

Students successfully completing Level 4 and Level 5 of this course will also be entitled to the CMI level 5 Diploma in Leadership & Management on registration with the CMI and will have all the benefits of being a CMI member. Membership of CMI would incur additional cost for students in the form of membership of CMI. Students can progress further to become a Chartered Manager.

Course Structure

Learners on the BABM Program study 120 credits per academic year. The entire course of 3 years Undergraduate Degree includes 360 credits.

 

Year 1

Level 4 – Year 1
4BE002 Innovative Business
4BU015 Responsible Business
4BU016 Sustainable Business
4BU017 Digital Business

Year 2

Level 5 – Year 2
5BU017 Operations and Project Planning
5BU018 Customer Acquisition & Retention
5FC004 Managing Finance and Accounts
5MG001The Professional Manager and Leadership

Year 3

Level 6 – Year 3
6BE005 The Strategic Business
6BU020 The Professional Project
6BU021 The Business Communicator
6MG001 Organisational Behaviour

*This is the Course Structure for 2021-2022. The University reviews curriculum yearly and updates the curriculum.

About the Modules / Units you study

4BE002: Innovative Business
Credits: 30
Module Description: This module will explore what it takes for a business to be innovative; as
you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.

Module Content: This module explores the links between creativity, innovation and enterprise. The module analyses the nature of the creative thinking process as a means of solving problems and producing creative solutions. It then charts the journey from concept to reality, how organisations develop new products services and processes. It examines how organisations manage and protect their innovations.

4BU015 Responsible Business
Credits: 30
Module Description: This module will introduce students to responsible business practices
with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

Module Content: This module helps in exploring the various topics- Professional responsibility: Responsible marketing, Legal responsibility; regulation and legislation
Fiscal responsibility; Stakeholder responsibility; Responsible supply chain; Moral responsibility: CSR Ethics People management; EDI and wellbeing Environmental responsibility – Personal Responsibility: Recognition of own legal responsibilities Being a good corporate and global citizen Managing your own personal reputation Personal efficacy
Personal development

4BU016 Sustainable Business

Module Description: As awareness of climate change, resource scarcity, environmental
impact and social inequality rises, businesses are being held increasingly to account by consumers, governments and stakeholders. This module will introduce students to concepts of sustainability within a range of Business contexts.

Module Content: To understand Challenges and opportunities Global trends and principles of sustainable business. The external impact on sustainable Business practices -People: Sustainable HRM Sustainable; Supply Chain Management Sustainable marketing & Business practices and systems on the achievement of sustainability -Planet: Global environmental and resource constraints International policy; Social Enterprise Government policy and Sustainable Business; Technology -Profit: Economic sustainability, Sustainable business strategies; Funding streams for sustainability Sustainable enterprise.

4BU017 Digital Business

Credits: 30

Module Description: The module is sectioned into two parts. The first part of the module aims
to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support today’s digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today digital business is can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module Content: Examining The Digital Business Innovation and Competitive Advantage; Digital Transformation; Digital Business Models Digital Capability in the Workforce; Digital
Capability in the Organisation; Information Systems; Enterprise Systems; Information Systems; Management Big Data for the Digital Business; Introduction to Business Intelligence; The Application of Business Intelligence

5BU017 Operations and Project Planning

Credits: 30

Module Description: This module will explore operations and supply chain management, as well as the fundamentals of project management. The module aims at giving students the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes students to the understanding of how businesses mitigate these issues to deliver goods and services of the quality and of the right quantity in order to satisfy customers’ need while adopting lean business approaches. The module also equips students with the skills of team working and communication in a project environment. Students will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.

Module Content: The module aims to provide students with both theoretical and practical understanding of the relevance of operations management to today’s organizational strategy and performance and how they fit synchronously with other managerial functions. Key aspect of operations management involving the scoping, planning, and directing and controlling of processes will be taught and applied to organisations in different sectors. Students will also be exposed to the challenges faces by modern day operations managers and the future prospects for operations management. The module introduces students to project management techniques in contemporary business environment. Students will learn
the basics of project management, which involves how to achieve specified outcomes with limited resources while limited by critical time constraints. Students will be exposed to the problems of selecting, initiating, controlling, and monitoring projects using relevant project management tools and techniques.

5BU018 Customer Acquisition & Retention

Credits: 30

Module Description: This module explores the customer journey from prospect or enquiry to
loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

Module Content: Customer Acquisition Customer analysis and evaluation; stakeholder
mapping 4Ps of marketing: Price Place Product Promotion Customer acquisition strategies: – integrated marketing communications employee engagement / communication Cost of customer acquisition (COCA); Customer Retention customer loyalty schemes customer satisfaction; and feedback customer complaints and negative feedback customer endorsement, testimonials and advocacy customer transaction intelligence and information systems; forecasting techniques for customer retention the impact of social media on customer decisions the role of branding in customer loyalty and retention up-selling, cross selling, increasing the average order by value and profit customer lifetime profitability CRM, eCRM and social CRM analysis and pro-active marketing; XCRM Extended Relationship Management Planning; Campaigns Planning and managing acquisition and retention marketing campaigns; How to write a plan

5FC004Managing Finance and Accounts

Credits: 30

Module Description: The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

Module Content: Managing Budget · Setting Budget · Budgetary control Financial
Reporting and Analysis · Company Accounts · Assessing Company’s performance Finance · Debt and Equity: Sources of finance · SME financing and challenges to access finance by small businesses.

5MG001The Professional Manager and Leadership

Credits: 30

Module Description: The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

Module Content: Management & Leadership outlined Motivation & Reward Conflict Stress management Managing Groups and Teams Power and Influence Recruitment and Talent planning Managing performance through L&D CPD and lifelong learning Apply PDP Equality & Diversity Change Management and culture Understand the value of reflective practice to inform personal and professional development Importance of development of own skills.

6BE005 Strategic Business

Credits: 30

Module Description: The strategic business module will equip students with the knowledge
required to make strategic decisions at both a corporate and functional level. Students will also develop the skills required to evaluate the success of implemented strategy. This will inform decision making at a corporate and functional level.

Module Content: 1) An introduction to Business strategy 2) Analysis of the internal environment affecting business 3 Analysis of the external environment affecting business 4) Organisational structure 5) Organisation and Consumer Culture 6) Globalisation/ International Marketing Strategy 7) Innovation and Growth Strategies 8) Organisational/ functional level strategies 9) Strategic Decision Making 10) Strategic implementation and evaluation.

6BU020 The Professional Project

Credits: 30

Module Description: The Professional Project capstone module is an independent study unit.
Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.

Module Content: Independent Learning – development of a business artefact; Reflective thinking and writing

6BU021 The Business Communicator

Credits: 30

Module Description: The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

Module Content: The business environment and navigating change; Identifying and prioritizing stakeholders; Communication theory; Managing difficult situations Negotiation skills; Corporate communications; Internal communications; communicating with employees; Communicating in a crisis; Managing reputation; Corporate image and identity; Developing your own brand; Self-marketing/your brand; Networking; Digital communications; Barriers to effective communications; Global context/ Perceptual frameworks; and The impact of diversity on communications

6MG001 Organisational Behaviour

Credits: 30

Module Description: The Organisational Behaviour module explores current knowledge around behaviour in contemporary organisations. This module explores areas from an individual employee and manager perspective. Students will engage with topics such as Identity, Power, Gender, Motivation, Change and Ethics. Students will explore these topics from a critical, and in some instances, post-structuralist perspective. The aim of the module is to equip students with a fundamental grounding in Organisational Behaviour in
order to help them develop as managers of the future.

Module Content: Identity · Management in Organizations · Power ·Gender · Corporate Social Responsibility/Ethics · Organisation Structure and Design · Organisational Change · Motivation · Attitude and Behaviour · Groups and Teams at Work · Organisational Culture ·
Organisational Development

Learning at the Course

  • The course draws on a number of theoretical approaches in the design of the learning activities. Whilst lectures will form part of the teaching, these will be followed by seminars and tutorials to engage the students with the subject matter. The learner is viewed as a unique individual with unique needs and backgrounds. Therefore learning activities that allow students to pursue learning activities that fulfil their intrinsic motivations will be encouraged. A number of the level 3 modules are delivered in workshop mode with a set of task-based activities for which students will work individually and in small groups with extensive formative feedback on the process and product of their work. Knowledge and Understanding Reading – both core and supplementary reading from books, journals and electronic sources and keeping abreast of current affairs and business news.
  • Case Study Analysis – looking at the application of theory and practice, to identify problems and recommend solutions.
  • Group Discussions – on identified themes to draw out and share personal experiences and learning amongst the wider group through various digitised forums.
  • Student Presentations/Student led Seminars are to encourage creativity and develop own understandings of taking roles and leading others.
  • Problem-based learning approaches to enhance students’ knowledge in an enterprising way.
  • Lectures and Workshops.
  • Group and Individual Tutorials.
  • Subject-specific Undertaking research for projects/dissertation and individual/group exercises
  • Case study analysis ,Assessment preparation and feedback Group discussion

The learning activities include use of case studies in the application of key concepts and knowledge. Additionally, there are opportunities for students to discuss their learning with the tutors in small groups and one-to-one tutorials with the tutor. Some of the most common examples are:

  • lectures
  • seminars
  • tutorials
  • project supervisions
  • demonstrations practical classes and
  • workshops supervised time in a studio/workshop
  • fieldwork external visits work-based learning (including internships)
  • scheduled virtual interaction with tutor such as on line, skyp

Why Choose this Course?
This course is designed for students wishing to embark on a professional career in business and management. It will help you develop analysis and evaluation skills which can be applied to real-world situations. You will develop your knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance and operations management within a global context. You will also be equipped with the skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working and communication skills.

Having completed this course, you will be able to effectively apply a range of management and business theories and practices in an entrepreneurial and innovative manner.

All students have the opportunity to take an internship which provides valuable workplace experience and significantly improves your employability on graduation. In addition, during your studies you will have the opportunity to meet with business practitioners through guest lectures and other special events.

The course offers you the option of specialising in your final year by opting for a bracketed award in one of the following areas: Enterprise and Marketing.

This degree can also be used as the basis for postgraduate study in more specialist areas.

Why is this program distinctive?

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:

Internships – You can choose to gain valuable work experience through taking an internship as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.

Working with real managers – We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships.

Developing real business skills – Studying BABM will allow you to develop the skills businesses demand including IT, project management, team working and leadership.

Careers support and guidance – You will be able to gain Employability Skills. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.

Volunteering – You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations, clubs, events, International Projects.

Starting your own business – Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:

Tutors who know about business – The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.

A friendly and supportive environment – We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.

Blended learning – The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.

Internationalisation – Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment

What Skills will you gain?

At the end of this course, you, will be able to:

  1. Develop and apply research, writing, numerical, digital and personal skills within a business context.
  2. Develop skills of independent learning, analysis, synthesis and critical thinking through the application of business and management concepts, principles and the related underpinning theories appropriate to a wide range of business organisations and situations.
  3. Apply relevant transferable skills to a career in business and management, for example, managing projects, communication, working in teams, research and being able to critically reflect on the effectiveness of your own skills and knowledge.
  4. Examine contemporary and strategic issues through the application of relevant concepts, models and theories.
  5. Evaluate and demonstrate an informed understanding of the ethical responsibilities contributing to your professional values and role in an organisation and wider society – in the 21st century.
  6. Critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios.

Who accredits this Course?

Chartered Management Institute (CMI)

Accredited by the Chartered Management Institute (CMI).

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ADMISSION & GENERAL ENQUIRIES

Podar World College
Opposite J W Marriott Hotel, Next to Starbucks Coffee,
Juhu Tara Road. Juhu, Mumbai – 400 049.

Aarti Kumar

Senior Marketing Coordinator

aarti@podarworldcollege.org
+91 9920053230, +91 9930953239

Sunita Katkar

Senior Course Coordinator

sunita@podarworldcollege.org
+91 9819761121