Top Ranked Business Management College

Wolverhampton Business School – BA (Honours) Business Management – Enterprise at Podar World College, Mumbai India


BA (Honours) Business Management – Enterprise

About the course

The course is designed for students who want to embark on an in-depth study of Business and Management with the opportunity to specialise in the final year in Enterprise. Entrepreneurship and reflexive thinking skills are at the heart of this general business management programme. The course is designed to allow you to develop an awareness of modern business practice through practical activities which will equip you with an holistic understanding of how an organisation functions, and how the functional areas of a business work together to achieve organisational aims.
A practical and practice-based programme, this course will equip you with the agile, reflexive and critical thinking skills which are vital for success in modern organisations.
The course is based around four core pillars of digital business, sustainable business, innovative business and responsible business and you will explore the functional areas of business through these themes giving you an immersive experience which will result in a thorough understanding of the challenges and opportunities faced by organisations in the 21st century.

Educational Aims of the Course

This exciting and innovative general business programme, with a specialism in Enterprise, is designed for students who want to embark on an in-depth study of Business, Management and Enterprise to develop analysis and evaluation skills that can be applied to real-world situations.
Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme in which you will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.
Enterprise activities exist everywhere and in all areas of business and society. Entrepreneurs are the main driving force in building worldwide economies and success at regional, national and international levels. As such, people who can demonstrate creativity, innovation and enterprise are in high demand by employers. The course provides students with the opportunity to study enterprise across wide and diverse disciplines; to learn enterprising skills and techniques; to enhance their employability potential and to aim for future success. Many people have entrepreneurial talent that is often hidden and remains unchallenged. This course enables you to identify, release and apply your enterprise talent in practical and beneficial ways that will inspire you towards achieving your personal ambitions and future career success. The course recognises that eentrepreneurship is a key force for successful economic growth and thus the course emphasises the development of knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.
Independent and transferable personal development skills are vital in business and you will have the opportunity to develop them through interactive learning activities and self-reflection to enable you to develop the professional skills required in the workplace. You will acquire core business skills through case studies, online activities and live projects, through interactions with entrepreneurs and business speakers, and through reflecting on your own practice.

Professional Accreditation Body CMI
Accrediting Body CMI

Employability in the Program

Enterprise and employability are at the heart of this practice-focused business management programme. You will engage in live projects, and problem-based learning, applying business concepts to a wide range of diverse work environments. Case studies drawn from a diverse and international range of businesses will aid understanding of the business context, while live projects will enable you to work first-hand with the challenges of a business. The ability to work on these live projects will also hone your team-working, networking and consultancy skills, while opportunities for virtual placements will enable you to get valuable first-hand experience.
Critical business skills are embedded in the programme from the beginning and you will engage in a number of activities aimed at developing the personal and professional skills required in modern organisations. The course culminates in a Professional Project in which you will bring together all the skills you have acquired throughout your studies to create a business artefact relevant to a modern business environment. This will not only enable you to consolidate your employability skills, but also to demonstrate them to potential employers.
Students will be encouraged to reflect on the abilities and skills acquired and to consider them in the context of a business.

Course Structure

Each Module / Unit provides 30 credits leading to a 360 credits program.

LEVEL 4 (Year 1)

The Responsible Business




The Sustainable Business


The Innovative Business


The Digital Business


LEVEL 5 (Year 2)

Customer Acquisition & Retention




Operations and Project Planning


The Professional Manager and Leadership


Managing Finance and Accounts


LEVEL 6 (Year 3)

Transformational Change Agent




The Professional Project


Creating a Winning Business


Strategy in Action



About the Modules/ Units you study

4BE002: Innovative Business

Credits: 30

Module Description: This module will explore what it takes for a business to be innovative; as
you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.

Module Content: This module explores the links between creativity, innovation and enterprise. The module analyses the nature of the creative thinking process as a means of solving problems and producing creative solutions. It then charts the journey from concept to reality, how organisations develop new products services and processes. It examines how organisations manage and protect their innovations.

4BU015 Responsible Business

Credits: 30

Module Description: This module will introduce students to responsible business practices
with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

Module Content: This module helps in exploring the various topics- Professional responsibility: Responsible marketing, Legal responsibility; regulation and legislation
Fiscal responsibility; Stakeholder responsibility; Responsible supply chain; Moral responsibility: CSR Ethics People management; EDI and well being Environmental responsibility – Personal Responsibility: Recognition of own legal responsibilities Being a good corporate and global citizen Managing your own personal reputation Personal efficacy;Personal development

4BU016 Sustainable Business

Credits: 30

Module Description: As awareness of climate change, resource scarcity, environmental impact and social inequality rises, businesses are being held increasingly to account by consumers, governments and stakeholders. This module will introduce students to concepts of sustainability within a range of Business contexts.

Module Content: To understand Challenges and opportunities Global trends and principles of sustainable business. The external impact on sustainable Business practices -People: Sustainable HRM Sustainable; Supply Chain Management Sustainable marketing & Business practices and systems on the achievement of sustainability -Planet: Global environmental and resource constraints International policy; Social Enterprise Government policy and Sustainable Business; Technology -Profit: Economic sustainability, Sustainable business strategies; Funding streams for sustainability Sustainable enterprise.

4BU017 Digital Business

Credits: 30

Module Description: The module is sectioned into two parts. The first part of the module aims
to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module Content: Examining The Digital Business Innovation and Competitive Advantage ; Digital Transformation; Digital Business Models Digital Capability in the Workforce; Digital Capability in the Organisation; Information Systems; Enterprise Systems; Information Systems; Management Big Data for the Digital Business; Introduction to Business Intelligence; The Application of Business Intelligence

5BU017 Operations and Project Planning

Credits: 30

Module Description: This module will explore operations and supply chain management, as well as the fundamentals of project management. The module aims at giving students the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes students to the understanding of how businesses mitigate these issues to deliver goods and services of the quality and of the right quantity in order to satisfy customers’ need while adopting lean business approaches. The module also equips students with the skills of team working and communication in a project environment. Students will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.

Module Content: The module aims to provide students with both theoretical and practical understanding of the relevance of operations management to today’s organizational strategy and performance and how they fit synchronously with other managerial functions. Key aspect of operations management involving the scoping, planning, and directing and controlling of processes will be taught and applied to organisations in different sectors. Students will also be exposed to the challenges faces by modern day operations managers and the future prospects for operations management. The module introduces students to project management techniques in contemporary business environment. Students will learn
the basics of project management, which involves how to achieve specified outcomes with limited resources while limited by critical time constraints. Students will be exposed to the problems of selecting, initiating, controlling, and monitoring projects using relevant project management tools and techniques.

5BU018 Customer Acquisition & Retention

Credits: 30

Module Description: This module explores the customer journey from prospect or enquiry to
loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

Module Content: Customer Acquisition Customer analysis and evaluation; stakeholder mapping 4Ps of marketing: Price Place Product Promotion Customer acquisition strategies: – integrated marketing communications employee engagement / communication Cost of customer acquisition (COCA); Customer Retention customer loyalty schemes customer satisfaction; and feedback customer complaints and negative feedback customer endorsement, testimonials and advocacy customer transaction intelligence and information systems; forecasting techniques for customer retention the impact of social media on customer decisions the role of branding in customer loyalty and retention up-selling, crossselling, increasing the average order by value and profit customer lifetime profitability CRM, eCRM and socialCRM analysis and pro-active marketing; XCRM Extended Relationship Management Planning; Campaigns Planning and managing acquisition and retention marketing campaigns; How to write a plan

5FC004 Managing Finance and Accounts

Credits: 30

Module Description: The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

Module Content: Managing Budget · Setting Budget · Budgetary control Financial
Reporting and Analysis · Company Accounts · Assessing Company’s performance Finance · Debt and Equity: Sources of finance · SME financing and challenges to access finance by small businesses.

5MG001 The Professional Manager and Leadership

Credits: 30

Module Description: The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

Module Content: Management & Leadership outlined Motivation & Reward Conflict Stress management Managing Groups and Teams Power and Influence Recruitment and Talent planning Managing performance through L&D CPD and lifelong learning Apply PDP Equality & Diversity Change Management and culture Understand the value of reflective practice to inform personal and professional development Importance of development of own skills.

6BE006 Transformational Change Agent

Credits: 30

Module Description: The world is changing fast and as organisations and individuals seek to prosper in our growing knowledge-based economy, the role of creativity, innovation and entrepreneurship is becoming increasingly more important. This changing landscape requires individuals to demonstrate a willingness to both think and do things differently, to experiment; to be transformational leaders and behave entrepreneurially within organisations. Enterprise is about proactive individuals making a difference, passionate to see change happen and capable of acting as change catalysts to initiate and champion change. Building a network of support and influencing the climate for change to happen, in both the context of social enterprise and the commercial world. This module will give you the opportunity to develop your own capability to analyse and identify the need for change and how this happens within organisations; revealing the complexities and difficulties associated with making change happen. You will explore both the theory and practice of change agency using different activities and case studies. You will have the opportunity to evaluate and reflect on your own potential to develop as a change agent, enhancing your self-understanding and future employability and career prospects.

Module Content: The Entrepreneurial/ Enterprising Mindset • Change in a complex world. • The nature of Change and Change Frameworks. • The Enterprising Change Agent • You as the Change Agent: Reflective Thinking and writing • Change Leadership • Emotional Intelligence • Organisational Culture & Change • The climate for Change and resistance • Communicating Change

6BE007 Creating a Winning Business

Credits: 30

Module Description: This module challenges you to be creative in identifying a new business opportunity. It will focus on the concepts, theories and practices involved in creating and starting a new venture. Many people express a strong desire to own and manage their own business, and to be independent with control over their own destiny. Equally, many people have very good business ideas, which regrettably, are never pursued because of the lack of knowledge, skills and understanding of the processes and practices involved in how to start a new business. This module helps you develop a business idea and its value proposition, identifying what is required to turn this idea into reality. You will have the opportunity to develop your creativity, enterprise skills and make use of the other necessary tools and techniques to assess the viability and market potential of the idea. This includes applied research, analysis, entrepreneurial and digital marketing, financial tools and evaluation of the resource requirements for the start-up. This culminates in the production of a comprehensive business plan, which can be used at a later date to launch your new business venture.
Module Content:The small firm context and entrepreneurial characteristics and traits • Creativity & new venture ideas • Developing your Value Proposition • Business Models & Business Planning: The Business Canvas • Secondary market research and trend analysis • Primary market research • Honing your elevator pitch • Entrepreneurial marketing plans • Digital and social media marketing • Financial control & sources of funds • Projected Cashflow and profit & loss statements.

6BE008: Strategy in Action

Credits: 30

Module Description: This module is intended to provide you with a critical understanding of the important issues underpinning the successful strategic growth of a small business or organisation. You will develop your ability and skills to think and act strategically; to effectively analyse an industry or sector and evaluate key external environmental issues and internal capabilities, developing recommendations for a small or medium sized firm to innovate, compete and grow. These skills are essential for building and sustaining the success of a business venture. The module will provide you with the necessary tools and techniques to undertake a strategic analysis of a small or medium sized enterprise, evaluating its strategic position in the marketplace vis a vis competitors. Then craft a series of entrepreneurial and innovative strategic recommendation for the short and long-term strategic growth of the business and address the issues relating to the management of these growth strategies. In undertaking and completing the strategic growth plan project for a small or medium sized firm, this module not only provides you with a good understanding of the strategy process and how to develop cogent strategic recommendations, but also will enhance, through the development of your analytical skills and strategic thinking, your future employability and career prospects.

Module Content: • Module Introduction and Assessment Briefing • What is strategy? Small firms and Strategy framework • The Small firm Context: Why and how businesses succeed – and why some fail? • External environmental analysis: Understanding the Industry & sector • Internal analysis of resources, capabilities, competencies in small firms • Competitor Analysis and competitive advantage • Strategic opportunities, options and routes for growth • Innovation and growth • Entrepreneurial leadership and growth • Sources of funds for growth.

6BU020 The Professional Project

Credits: 30

Module Description: The Professional Project capstone module is an independent study unit.
Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.

Module Content: Independent Learning – development of a business artefact; Reflective thinking and writing

*Please Note The University reviews and changes curriculum to provide the best learning experience


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Podar World College
Opposite J W Marriott Hotel, Next to Starbucks Coffee,
Juhu Tara Road. Juhu, Mumbai – 400 049.

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Senior Marketing Coordinator
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Senior Course Coordinator
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