Guest Speaker – Social Media Post: Industry Connect – CEO Dexxtra Marketing Solutions – Mr Debashish Banerjee – Digital Marketing

Students connect with industry to practically learn and apply to their marketing modules. Digital Marketing specialisation and skills for employability is the focus of the program for 21st century learners. Areas of Search Engine Optimisation (SEO), brand awareness through Pay per click (PPC) ads, Maximising Conversions Rate Optimisation (CRO) through Influencer Marketing; use of Business analytics in consumer behaviour study and strategising Marketing Tactics