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BA (Hons) Business Management — Marketing

This degree develop the same strong business foundation as the general BABM — covering innovation, sustainability, responsible business, digital transformation, operations, finance, leadership, and customer acquisition. This breadth ensures graduates can contribute across business functions, not just in marketing silos.

In Year 3, the programme specialises into marketing — with dedicated modules in Marketing and Digital Strategy, Consumer Behaviour and Communications, and The Marketing Consultant. These modules are not introductory overviews: they are advanced, practical, and current — covering SEO, SEM, digital analytics, integrated marketing communications, brand strategy, and real-world marketing consultancy skills.

The programme is accredited by CMI, and students receive a CMI qualification in Management and Leadership upon successful completion. Graduates leave with both a University of Wolverhampton degree and a professional credential — ready to compete for roles in marketing, brand management, and digital strategy at the highest level.

What You Will Learn

The programme offers a structured curriculum that builds knowledge progressively across three years.

Year 1 (Level 4) — Foundations
Code
Module
What you will learn
4BE002
Innovative Business (30 credits)
Explores creativity, innovation and enterprise — how ideas are generated, how organisations develop new products and services.
4BU015
Responsible Business (30 credits)
Covers CSR, ethics, EDI, legal responsibilities, stakeholder management, and personal development.
4BU016
Sustainable Business (30 credits)
Examines sustainability across People, Planet and Profit — supply chain, environmental constraints, and government policy.
4BU017
Digital Business (30 credits)
Covers digital transformation, digital business models, information systems, big data, and business intelligence.
Year 2 (Level 5) — Development
Code
Module
What you will learn
5BU018
Customer Acquisition & Retention (30 credits)
Studies the customer journey, CRM systems, loyalty schemes, and campaign planning.
5BU017
Operations and Project Planning (30 credits)
Explores supply chain management, critical path analysis, PERT, and lean business approaches.
5MG001
The Professional Manager and Leadership (30 credits)
Develops understanding of motivation, conflict, teams, HR, change management, and reflective practice.
5FC004
Managing Finance and Accounts (30 credits)
Budgeting, financial reporting, company accounts, sources of finance, and SME financing.
Year 3 (Level 6) — Specialism
Code
Module
What you will learn
6MK013
Consumer Behaviour & Responsible Marketer (30 credits)
Integrated marketing communications, how consumers buy, brand management, and ethical marketing.
6BU020
The Professional Project (30 credits)
Capstone independent study unit — students produce a business artefact drawing on all prior learning.
6MK012
Marketing and Digital Strategy (30 credits)
Strategic positioning of brands online vs offline and marketing strategy frameworks.
6MK014
The Marketing Consultant (30 credits)
SEO, SEM, content marketing, digital analytics, keyword research, and paid advertising.

Disclaimer : The list includes a combination of certain compulsory and optional subjects (not limited to) offered under the degree, subject to fulfilment of the respective prerequisites, co-requisites, and university validation.

Career Opportunities

Graduates of the BA (Hons) Business Management — Marketing are prepared for a wide range of careers across business, management, and leadership:

Marketing management and brand strategy
Digital marketing, SEO, SEM, and content marketing
Market research and consumer insights
Advertising, communications, and media planning
Social media strategy and management
Marketing consulting and freelance marketing

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Frequently Asked Questions

Yes. The Marketing Consultant module in Year 3 is specifically practical — covering SEO, SEM, paid advertising, digital analytics, competitor analysis, keyword research, and content marketing. Students leave with skills they can apply immediately in marketing roles.

Both are strong. The BABM Marketing (Wolverhampton) is more practice-driven and employer-oriented — built around live projects, CMI accreditation, and applied marketing skills. The Royal Holloway degree is more academic in its orientation.

Yes. Consumer Behaviour and Communications is a dedicated third-year module — examining how consumers make decisions, brand management, promotional strategy, and digital media planning.

3 years, full time, at the Podar World College campus in Juhu, Mumbai.

Yes. All PWC undergraduate students simultaneously pursue a UGC-recognised degree from Yashwantrao Chavan Maharashtra Open University (YCMOU) — free of cost.