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Pearson BTEC Year 1 and Year 2 Higher National Diploma in Business (Marketing Pathway)
Focuses on market research, digital marketing, and communication strategies. Units include Marketing Insights and Analytics, Digital Marketing, and Integrated Marketing Communications. Prepares students for careers in marketing, advertising, brand management, and digital media.
Disclaimer : The list includes a combination of certain compulsory and optional subjects (not limited to) offered under the degree, subject to fulfilment of the respective prerequisites, co-requisites, and university validation.
What You Will Learn
Core Units
(Mandatory, 15 credits each)
Core Units (Mandatory)
The Contemporary Business Environment
Marketing Processes and Planning
Management of Human Resources
Leadership and Management
Accounting Principles
Managing a Successful Business Project
Optional Units (Select two units)
Innovation and Commercialisation
Professional Identity and Practice
Year 2
(Marketing Pathway)
Core Units (Mandatory, Level 5)
Research Project
Organisational Behaviour Management
Specialist Units (Mandatory):
Marketing Insights and Analytics
Digital Marketing
Integrated Marketing Communication
Optional Units (Select two units)
Relevant Marketing/Business options:
Business Strategy –
Business Data Analytics and Insights –
International Marketing –
Brand Management –
Product Service and Development –
Planning for Growth –
Career Opportunities
Graduates are equipped for a wide range of careers in business, finance, and beyond:
General management and business operations
Marketing, brand management, and digital roles
Human resources and people management
Strategy, consulting, and business development
Finance, accounting, and corporate administration
Entrepreneurship and new venture development
Postgraduate study, MBA, or specialist disciplines
Ready to apply?
Frequently Asked Questions
The BSc Business Administration (General) gives you a broad foundation across all business disciplines — management, marketing, HR, strategy, and accounting. The specialised programmes share the same core but give greater depth in their respective specialisation. If you are not yet certain of a specific direction, the General programme gives you maximum flexibility.
Yes. Royal Holloway, University of London, has a heritage of over 170 years and is consistently ranked among the UK's top 30 universities. It is known for its strong research culture, innovative teaching, and internationally recognised qualifications.
3 years, full time, at the Podar World College campus in Juhu, Mumbai.
Yes. This University of London degree is recognised by universities in India and internationally. Graduates can apply for MBA programmes, specialist master's degrees, or other postgraduate courses in India and abroad.
Yes. All PWC students simultaneously pursue a UGC-recognised degree from Yashwantrao Chavan Maharashtra Open University (YCMOU) — free of cost — ensuring eligibility for postgraduate admissions at all Indian universities.
